While AI is a technology that can offer businesses like yours a whole host of benefits, it also comes with risks. That doesn’t mean that you should avoid using it entirely, but knowing the full scope of a tool – both the positives and the negatives – can help you to get the most out of what it’s offering.
Knowing the weaknesses of AI doesn’t make it any less useful for your business, but it can lead to more effective usage of it in your various strategies, even when those weaknesses are closer to the heart of what you offer.
All or Nothing
While you might hear a lot about how transformative AI can be for businesses, it might be better to resist the temptation to completely lean on it as a way to provide your central service. In theory, embracing AI completely in this way could save you money and lead to a much more efficient process, but the practice often results in a level of quality that feels generic or lacking.
Similarly, however, there might be a risk in opting to completely ignore AI due to the positive reaction that this might bring from your audience. While that is a benefit that’s very much worth your consideration, being the only business in your field that doesn’t use it might come with a consequence. This won’t always be true either, of course, but it’s important to have a robust and complete understanding of the role it plays in your wider industry before you decide what kind of direction you want your own usage of it to go in.
The Full Range of It
‘AI’ is, in itself, something of a broad term. Depending on the area that you’re talking about, it might not even be the most useful term that you could use. When it comes to security, for example, you want to ensure that you’re not leaving yourself open to potential risks by implementing AI where it’s still untested. This might also mean that you learn of specific strengths that you previously weren’t aware of so that you can lean into these, such as how OWASP LLM can help you to use AI to digest large amounts of information (like languages) easily and efficiently.
Less is More?
Perhaps you want your usage of AI to appear somewhat invisible.
In this case, it would be less of a selling point to clients and customers and more of a way for you and your team to tidy up the edges of your operations. In industries where AI usage is seen as being the latest, cutting-edge way to deliver effective results, you might want your use of it to be something that you put on your marketing. However, in other areas (such as creative fields), you might want to veer away from it and the perception that you rely on it heavily. In these instances, while you use AI for things like tidying up documents or spotting errors, its usage may be strictly internal.